Interactive sex experience (with a social flavour)

As often shown here on sex-marketing, the basic approach for sexually transitted diseases awareness campaigns is to scare the viewer with strong images - this campaign is more intelligent and innovative than that - it's an interactive story narrated through videos with multiple choices at the end.

Everything starts at a shop: will you buy condoms or won't you? Starting from this decision, you will live the night through the eyes of our protagonist, up yo the fated sex encounter...this is the starting point, try it!

Gross (and almost "social") Advertising

This video is…peculiar. It certainly is structured as a viral video, but it’s so graphic and explicit that I can’t really imagine it to be passed on too much – also, there’s the serious risk of somebody not wanting to know how it ends…

…but for everybody who actually makes it until the end, the success of this AD is the fact that it makes you get the message: you WILL remember the payoff, next time you sleep in a hotel.

The Beyonce Controversy

This video is another example of something that is definitely NOT uncomventional in itself, but that in the end manages to capture more attention than it should thanks to the old fashioned controversy marketing strategies!

Beyonce new fragrance wouldn’t probably have gotten all the media exposure it has since it was decided that the video was too hot to be shown before night time – the conclusion? Now everybody has seen the AD and the product…during the news.

Music: makes sex better!

As the title say...funny and risky spot for a radio station...immediately attractive, memorable in the ending, viral enough!

Build your AD!

A provocative, inventive and interactive piece of self advertising from the agency McCann Erickson – the message is simple: you may think that every publicity can be succesfull with the right mix of animals, babies and….sex.

Click here and find it out by yourself: create your own piece of advertising with a few clicks, by choosing the % of animals, babies and sex…and you’ll understand why it may be better to ask a professional do your AD campaign!

Pictured above: even 100% of sex won’t work. 33% each is the best...go try it out

Unconventional mom

Promo used to advertise a reality show on the high-school\college life of teen moms on MTV - the picture is the missing link in the evolution between serious television and the MTV generation...and it doesn't fail to catch the attention in a somehow clever way