Another blog update, another stupid (but genius) Axe commercial - the setting, themes and payoff are almost the same as the other spots, but this one is particulary epic in its idiocy!
Saturday, April 7, 2012
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About Sex Marketing
There's nothing more conventional than using sex in advertising to draw the consumer's attention - it always worked, and it always will.
Still, as you're about to discover on this container of unusual sex-themed advertising, it doesn't mean that it can't be more than unconventional with the proper creative effort - especially when the goal is to shock, create buzz and fuel controversy.
And, obviously...to sell.
Enjoy!
Still, as you're about to discover on this container of unusual sex-themed advertising, it doesn't mean that it can't be more than unconventional with the proper creative effort - especially when the goal is to shock, create buzz and fuel controversy.
And, obviously...to sell.
Enjoy!
baloscio@hotmail.com
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